Privacy Policy

Effective Date: May 29, 2026

Your privacy is important to us. This Privacy Policy explains how Smilee Dental Centre (referred to as “we,” “us,” or “our”) collects, uses, stores, and protects your personal information when you visit our website, www.smileedental.ca (the “Website”), and when you use our dental services (the “Services”). It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable privacy laws.

If you have any questions or concerns about this Privacy Policy, please contact us at info@smileedental.ca

1. Information We Collect

We may collect and process the following types of personal data:

a. Information You Provide Voluntarily:

Contact Details: Name, email address, phone number, business name, and mailing address.
Payment Information: Billing address and payment details (processed securely by third-party payment processors).
Service Details: Information you provide to us to deliver our Services.

b. Information Collected Automatically:

Device and Usage Data: IP address, browser type, operating system, and information about your interaction with the Website (e.g., pages viewed, time spent).
Cookies and Tracking Technologies: We use cookies to enhance your experience on our Website.

c. Sensitive Information:

We do not intentionally collect sensitive personal data. If you provide such data, you consent to its processing as necessary for the purposes for which it was provided.

2. How We Use Your Information

We use your personal data for the following purposes:

Service Delivery: To provide, manage, and improve the Services you request.
Communication: To respond to your inquiries, send administrative information, and provide updates.
Marketing: To send promotional emails about our Services (you can opt out at any time).
Compliance: To comply with legal obligations or protect our legal rights.
Website Analytics: To analyze Website usage and improve functionality.

3. Legal Basis for Processing Personal Data

Under the GDPR, we rely on the following legal bases to process your personal data:

Contractual Necessity: When processing is necessary to provide the Services you request.
Consent: For marketing communications and optional data collection (you may withdraw consent at any time).
Legitimate Interests: For fraud prevention, security, and business analytics.
Legal Obligation: To comply with applicable laws and regulations.

4. Data Sharing and Disclosure

We do not sell your personal data. However, we may share your information with:

Service Providers: Third-party vendors who assist with payment processing, website hosting, email delivery, and other business operations.
Legal Authorities: When required to comply with legal obligations or respond to lawful requests.
Business Transfers: In the event of a merger, sale, or transfer of assets.

All third parties we engage are required to comply with GDPR and maintain appropriate data protection measures.

5. Data Storage and Security

We store your personal data securely and take reasonable technical and organizational measures to protect it from unauthorized access, alteration, disclosure, or destruction. These measures include:

Encryption of sensitive information.
Regular security audits and monitoring.
Restricted access to personal data based on roles and responsibilities.

We retain your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.

6. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights:

Access: Request a copy of your personal data we hold.
Rectification: Request corrections to incomplete or inaccurate data.
Erasure: Request deletion of your personal data, subject to certain exceptions.
Restriction: Request a limitation on processing your personal data.
Data Portability: Receive your data in a structured, commonly used format.
Objection: Object to data processing based on legitimate interests or direct marketing.
Withdraw Consent: Withdraw consent for processing based on your consent.
Lodge a Complaint: File a complaint with your local data protection authority.

To exercise these rights, please contact us at info@smileedental.ca

7. International Data Transfers

If you access our Services outside of Canada, your data may be transferred and processed in Canada. We ensure such transfers comply with GDPR by implementing appropriate safeguards.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

9. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The “Effective Date” at the top of this policy will indicate when it was last revised. Please review it regularly.

10. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Email: info@smileedental.ca
Mailing Address: 52 Front Street S, Thorold Ontario L2V 1W9